Competitive Evaluation & Trust

We need to talk about your trash can. Specifically, that sticky, wadded-up mess of adhesive sheets you throw away every time your cat sits on the sofa. It is pi…

Look at your trash can right now. If you are a cat owner, I can guess exactly what is sitting at the very top. Crumpled, dirty, sticky sheets of paper covered i…

Let’s be real for a second. Every time you peel a sheet off a sticky roller, you are throwing away plastic-coated paper that will sit in a landfill for decades….

We need to talk about your cleaning habits. I know you love your dog, and I know you hate the hair that covers your leggings and your sofa. But every time you r…

Let’s be brutally honest for a second. Go look at your kitchen trash can. If you share your home with a shedding dog—whether it’s a Golden Retriever or a Pug—I…

Let’s have a difficult conversation. Walk over to your trash bin right now. If you own a pet, I already know what I’m going to find in there. Wads of crumpled,…

Let’s have an uncomfortable conversation. Go look at your trash can right now. If you own a pet, I can almost guarantee I know what I’ll find sitting near the t…